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Brazilian designer and researcher. Currently Assistant Professor at IE School of Architecture and Design. PhD in Fine Arts, specialized in Contemporary Drawing (FBAUL, 2024), Master in Technology Intelligence and Digital Design (PUCSP, 2016). Extensive experience in interdisciplinary design disciplines both in academic and professional environments.

During my PhD, I co-created, coordinated and curated "5 Minutes of Drawing" (FBAUL), a research project funded by the Foundation for Science and Technology (Portugal). I am currently a member of the research project "Sensclusion: Sense of Place and Sociospatial Inclusion in Vulnerable Neighborhoods," funded by the Ministry of Science, Innovation, and Universities (Spain). I am also the curator of IE School of Architecture and Design lecture series, bringing together voices from global North and South. Over the past years, I've lectured at design and architecture institutions such as EINA and ETSAB in Barcelona, and at events such as Madrid Design Festival or Barcelona Dibuixa.

Previously to academia, I spent for over 8 years working as a designer and producer at Google, Roche, and startups in Latin America and Europe.

My research interests lie at the intersection of design, art, innovation and technology in the context of post-digitalization and acceleration. I explore these topics through phenomenology, affective atmospheres, relational, slow and situated design/art practices urban and natural environments.






(Brazil, 1989) Designer and Researcher. Assistant Professor at IE School of Architecture and Design. PhD in Fine Arts, University of Lisbon. 


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BRANDING INTERNATIONAL GOOGLE UX

2015


During a 3-months assignment at the International Experience at Google, one of my main achievements was to propose the Branding for the team. IX is a User Experience team focused on researching and designing how Google users at emerging markets (Brazil, India, Mexico, Indonesia and Russia) engage with technology.

Their brief for the brand design was to represent the blend of different cultures, without using one specific color that could relate to one of the countries they worked for and it also had to follow Google's Material Design guidelines.

After collecting the first references, I started sketching possible solutions, which ranged from designs that represented the global team and, on the other hand, simple ways of using the letters I+X (International Experience) and picking with the Head of Design (Laura Garcia-Barrio) the 4 most interesting proposals.

The final result is as presented below, where the final design decision was to use the I+X letters overposed and summing-up each other, which pleased the team and was highly praised by other UX teams at Google.


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