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Designer with a proven track record in multidisciplinary disciplines, including UX/UI, contemporary art, teaching, and research. Assistant Professor at IE School of Architecture and Design.

PhD in Fine Arts, and Master in Technology Intelligence and Digital Design.

Extensive experience in UI/UX design, working for companies such as Google, Roche, and startups in EMEA and LATAM, conceptualizing and implementing design solutions for mobile and web applications. Has also lectured at EINA Barcelona and ETSAB.

Effective leader with a background in Technology, Machine Learning and Artificial Intelligence with expertise in agile methodologies, branding, and strategic UX design. Projects awarded prizes from organizations such as the International Design Awards, Webby, and FWA. Certified in UX Design, Copenhagen Institute of Interaction Design

Work selected for residencies such as L'AiR Arts Paris and Joya: AIR arte + ecología, and exhibited in Lisbon, Barcelona, and Paris. 






Designer with a proven track record in multidisciplinary disciplines, including UX/UI, contemporary art, teaching, and research. Assistant Professor at IE School of Architecture and Design. PhD in Fine Arts. Effective team leader with a background in Machine Learning and AI with expertise in agile methodologies, branding, and user-centered design at Google, Roche, and startups across LATAM & EMEA.



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BRANDING INTERNATIONAL GOOGLE UX

2015


During a 3-months assignment at the International Experience at Google, one of my main achievements was to propose the Branding for the team. IX is a User Experience team focused on researching and designing how Google users at emerging markets (Brazil, India, Mexico, Indonesia and Russia) engage with technology.

Their brief for the brand design was to represent the blend of different cultures, without using one specific color that could relate to one of the countries they worked for and it also had to follow Google's Material Design guidelines.

After collecting the first references, I started sketching possible solutions, which ranged from designs that represented the global team and, on the other hand, simple ways of using the letters I+X (International Experience) and picking with the Head of Design (Laura Garcia-Barrio) the 4 most interesting proposals.

The final result is as presented below, where the final design decision was to use the I+X letters overposed and summing-up each other, which pleased the team and was highly praised by other UX teams at Google.

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