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Brazilian designer and researcher. Currently Assistant Professor at IE School of Architecture and Design. Visiting Lecturer at EINA (UAB). PhD in Fine Arts, specialized in Contemporary Drawing (Univ. Lisbon, 2024). Extensive experience in interdisciplinary design disciplines both in academic and professional environments.

During my PhD, I co-created, coordinated and curated "5 Minutes of Drawing" (FBAUL), a research project funded by the Foundation for Science and Technology (Portugal). I am currently a member of the research project "Sensclusion: Sense of Place and Sociospatial Inclusion in Vulnerable Neighborhoods," funded by the Ministry of Science, Innovation, and Universities (Spain). I am also the curator of IE School of Architecture and Design lecture series, bringing together voices from global North and South.

Over the past years, I've lectured at design and architecture institutions such as ETSAB in Barcelona, and at events such as Madrid Design Festival or Barcelona Dibuixa. Previously to academia, I spent for over 8 years working as a designer and producer at Google, Roche, and startups in Latin America and Europe. 


(Brazil, 1989) Designer, Educator and Researcher. Assistant Professor at IE School of Architecture and Design and Visiting Lecturer at EINA (UAB). PhD in Fine Arts, University of Lisbon. 


︎︎︎ Orcid
︎︎︎ Publications & Exhibits
︎︎︎ CV
︎︎︎ Linkedin

GOOGLE


2013-2017



Google & Nissan for Olympics

(2016)



In 2016, Google partnered with Nissan to capture Rio de Janeiro's streets and the energy of the crowd during the Olympic Games on Google Street View. Using the new Nissan Kicks car with a Street View-approved camera mounted on top, we travelled along the waterfront and the most iconic places in Rio to capture daily content, resulting in more than fifty 360º images that show the Olympic atmosphere. All this content became part of official Google Street View (available here), becoming the 1st time Google Street View has included branded content into the product related to the Olympic Games.



As a Producer & UX Specialist, I managed to deliver the whole project in a very short amount of time (35 days) and led a production team of 50+ people. Engaged in the full range of production activities and managed the end-to-end execution, including budget negotiations, approvals, briefings, brand naming with Google Street View product team & trademarks teams, timelines. On the Design side, led definitions of main functionalities, designed workflows, UX and the video-case production for prizes.





Google & Adidas for World Cup 

(2014)


During the World Cup 2014, adidas partnered with Google to create together an online scavenger hunt game, the "All in or nothing challenge", where users would search for pieces of the adidas Brazuca ball using Google Street View and Maps. By answering questions, they'd get tips to move into the next place.



Each day when the World Cup games ended, a new round of the Desafio Tudo Ou Nada was released, with trivia questions updated to reflect the results of the day's games. Using Google Maps and Street View, users were able to access the stadiums, explore the host cities, and respond to questions following the history of the World Cup and of adidas-sponsored players, in their quest to win the prizes. Winners of the day could win the official Brazuca balls used on the real World Cup field.
I was responsible for building the game user flow and mechanics, along with overseeing wireframes, design and development of mobile, tablet, ad units and desktop websites. Project resulted in more than 320k players in less than 1 month!

Awards:
- The Webby Awards: Nominee & Honoree in Interactive & Media (Digital Campaigns)
- CLIO Sports: Bronze in Digital/Social Games category







Chariots of Fire

(2016)



To celebrate the night side of the Olympics 2016, when fans and athletes test their physical prowess for partying, Skol, one of Brazil's major beer brands partnered with Google Brazil to launch an interactive music video DJ experience for an Olympics anthem: a carioca funk version of the classic "Chariots of Fire". This project pushes the boundaries of Google Chrome through WebGL, WebAudio and interactivity specially on mobile.
A simple UI that resembles a DJ soundboard allowed anyone to start playing the moment they arrive on desktop or mobile. Users could DJ and VJ, creating their own remix of the whole experience. As users get to end, they'd change the story with the mix created, discovering one of 36 different finales.

The experience is an interactive video clip created by F/Nazca and Google and directed & produced by one of the most awarded Interactive Film Directors in the world - Vincent Morisset from AATOAA (Arcade Fire's Just a Reflektor, Way to Go).

This project was very experimental and my responisibility was to coordinate the execution including overseeing production and launch of the platform with a team of developers, creatives and Vincent's team.
Highlights:
– 15+ PR hits (including coverage in Creativity Online and B9)




Posters designed

(2011-2016)



Series of posters I created and produced from 2013-2016 for the ZOO, the creative team at Google. Each poster was distributed at the main Google offices around the world and promoted the projects we created at the team.






International Experience Brand Design

(2011-2016)



During a 3-months assignment at the International Experience at Google, one of my main achievements was to propose the Branding for the team. IX is a User Experience team focused on researching and designing how Google users at emerging markets (Brazil, India, Mexico, Indonesia and Russia) engage with technology.

Their brief for the brand design was to represent the blend of different cultures, without using one specific color that could relate to one of the countries they worked for and it also had to follow Google's Material Design guidelines.

After collecting the first references, I started sketching possible solutions, which ranged from designs that represented the global team and, on the other hand, simple ways of using the letters I+X (International Experience) and picking with the Head of Design (Laura Garcia-Barrio) the 4 most interesting proposals.

The final result is as presented below, where the final design decision was to use the I+X letters overposed and summing-up each other, which pleased the team and was highly praised by other UX teams at Google.

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