A simple interface that resembles a DJ soundboard allowed anyone to start playing the moment they arrive on desktop or mobile. Users could DJ and VJ, creating their own remix of the whole experience. As users get to end, they'd change the story with the mix created, discovering one of 36 different finales.
The experience is an interactive video clip created by F/Nazca and Google and directed & produced by one of the most awarded Interactive Film Directors in the world - Vincent Morisset from AATOAA (Arcade Fire's Just a Reflektor, Way to Go). This project was very experimental and my responisibily was to coordinate the execution including overseeing production and launch of the platform with a team of developers, creatives and Vincent's team.
– 15+ PR hits (including coverage in Creativity Online and B9)