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Designer with a proven track record in multidisciplinary disciplines, including UX/UI, contemporary art, teaching, and research. Assistant Professor at IE School of Architecture and Design.

PhD in Fine Arts, and Master in Technology Intelligence and Digital Design.

Extensive experience in UI/UX design, working for companies such as Google, Roche, and startups in EMEA and LATAM, conceptualizing and implementing design solutions for mobile and web applications. Has also lectured at EINA Barcelona and ETSAB.

Effective leader with a background in Technology, Machine Learning and Artificial Intelligence with expertise in agile methodologies, branding, and strategic UX design. Projects awarded prizes from organizations such as the International Design Awards, Webby, and FWA. Certified in UX Design, Copenhagen Institute of Interaction Design

Work selected for residencies such as L'AiR Arts Paris and Joya: AIR arte + ecología, and exhibited in Lisbon, Barcelona, and Paris. 


Designer with a proven track record in multidisciplinary disciplines, including UX/UI, contemporary art, teaching, and research. Assistant Professor at IE School of Architecture and Design. PhD in Fine Arts. Effective team leader with a background in Machine Learning and AI with expertise in agile methodologies, branding, and user-centered design at Google, Roche, and startups across LATAM & EMEA.


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︎︎︎ Publications & Exhibits

GOOGLE + ADIDAS + WORLD CUP

2014



During the World Cup 2014, adidas partnered with Google to create together an online scavenger hunt game, the "All in or nothing challenge", where users would search for pieces of the adidas Brazuca ball using Google Street View and Maps. By answering questions, they'd get tips to move into the next place. 


Desktop screens


Each day when the World Cup games ended, a new round of the Desafio Tudo Ou Nada was released, with trivia questions updated to reflect the results of the day's games. Using Google Maps and Street View, users were able to access the stadiums, explore the host cities, and respond to questions following the history of the World Cup and of adidas-sponsored players, in their quest to win the prizes. Winners of the day could win the official Brazuca balls used on the real World Cup field.
I was responsible for building the game user flow and mechanics, along with overseeing wireframes, design and development of mobile, tablet, ad units and desktop websites. Project resulted in more than 320k players in less than 1 month!

Awards:
- The Webby Awards: Nominee & Honoree in Interactive & Media (Digital Campaigns)
- CLIO Sports: Bronze in Digital/Social Games category





Video-case:

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