︎︎︎ Publications & Exhibits
︎︎︎ Linkedin
︎︎︎ Orcid


Brazilian designer and researcher. Currently Assistant Professor at IE School of Architecture and Design. PhD in Fine Arts, specialized in Contemporary Drawing (FBAUL, 2024), Master in Technology Intelligence and Digital Design (PUCSP, 2016). Extensive experience in interdisciplinary design disciplines both in academic and professional environments.

During my PhD, I co-created, coordinated and curated "5 Minutes of Drawing" (FBAUL), a research project funded by the Foundation for Science and Technology (Portugal). I am currently a member of the research project "Sensclusion: Sense of Place and Sociospatial Inclusion in Vulnerable Neighborhoods," funded by the Ministry of Science, Innovation, and Universities (Spain). I am also the curator of IE School of Architecture and Design lecture series, bringing together voices from global North and South. Over the past years, I've lectured at design and architecture institutions such as EINA and ETSAB in Barcelona, and at events such as Madrid Design Festival or Barcelona Dibuixa.

Previously to academia, I spent for over 8 years working as a designer and producer at Google, Roche, and startups in Latin America and Europe.

My research interests lie at the intersection of design, art, innovation and technology in the context of post-digitalization and acceleration. I explore these topics through phenomenology, affective atmospheres, relational, slow and situated design/art practices urban and natural environments.






(Brazil, 1989) Designer and Researcher. Assistant Professor at IE School of Architecture and Design. PhD in Fine Arts, University of Lisbon. 


︎︎︎ Linkedin
︎︎︎ Orcid
︎︎︎ Publications & Exhibits

GOOGLE + ADIDAS + WORLD CUP

2014



During the World Cup 2014, adidas partnered with Google to create together an online scavenger hunt game, the "All in or nothing challenge", where users would search for pieces of the adidas Brazuca ball using Google Street View and Maps. By answering questions, they'd get tips to move into the next place. 


Desktop screens


Each day when the World Cup games ended, a new round of the Desafio Tudo Ou Nada was released, with trivia questions updated to reflect the results of the day's games. Using Google Maps and Street View, users were able to access the stadiums, explore the host cities, and respond to questions following the history of the World Cup and of adidas-sponsored players, in their quest to win the prizes. Winners of the day could win the official Brazuca balls used on the real World Cup field.
I was responsible for building the game user flow and mechanics, along with overseeing wireframes, design and development of mobile, tablet, ad units and desktop websites. Project resulted in more than 320k players in less than 1 month!

Awards:
- The Webby Awards: Nominee & Honoree in Interactive & Media (Digital Campaigns)
- CLIO Sports: Bronze in Digital/Social Games category





Video-case:

INDEX  NEXT︎︎︎
© 2024