During the World Cup 2014, adidas partnered with Google to create together an online scavenger hunt game, the "All in or nothing challenge", where users would search for pieces of the adidas Brazuca ball using Google Street View and Maps. By answering questions, they'd get tips to move into the next place.
Each day when the World Cup games ended, a new round of the Desafio Tudo Ou Nada was released, with trivia questions updated to reflect the results of the day's games. Using Google Maps and Street View, users were able to access the stadiums, explore the host cities, and respond to questions following the history of the World Cup and of adidas-sponsored players, in their quest to win the prizes. Winners of the day could win the official Brazuca balls used on the real World Cup field.
I was responsible for building the game user flow and mechanics, along with overseeing wireframes, design and development of mobile, tablet, ad units and desktop websites. Project resulted in more than 320k players in less than 1 month!
- The Webby Awards: Nominee & Honoree in Interactive & Media (Digital Campaigns)
- CLIO Sports: Bronze in Digital/Social Games category