Academic assignment designed to promote local folklore – lendas gaúchas – for Rio Grande do Sul (Brazil). It comprises the visual identity, a set of icons based on original drawings that local children were asked to do, a collection of products – which includes toys designed as tridimensional versions on the aforementioned drawings –, and modular components to assemble stands and point-of-sale displays. Made in collaboration with Eric Pautz and Rafael Poloni.
Awards:
- Silver Student prize in the IDEA 2012
– 2nd place at Promotional Graphic Design category in the Prêmio Bornancini 2010
