Brazilian designer and researcher. Currently Assistant Professor at IE School of Architecture and Design. PhD in Fine Arts, specialized in Contemporary Drawing (FBAUL, 2024), Master in Technology Intelligence and Digital Design (PUCSP, 2016). Extensive experience in interdisciplinary design disciplines both in academic and professional environments.
During my PhD, I co-created, coordinated and curated "5 Minutes of Drawing" (FBAUL), a research project funded by the Foundation for Science and Technology (Portugal). I am currently a member of the research project "Sensclusion: Sense of Place and Sociospatial Inclusion in Vulnerable Neighborhoods," funded by the Ministry of Science, Innovation, and Universities (Spain). I am also the curator of IE School of Architecture and Design lecture series, bringing together voices from global North and South. Over the past years, I've lectured at design and architecture institutions such as EINA and ETSAB in Barcelona, and at events such as Madrid Design Festival or Barcelona Dibuixa.
Previously to academia, I spent for over 8 years working as a designer and producer at Google, Roche, and startups in Latin America and Europe.
My research interests lie at the intersection of design, art, innovation and technology in the context of post-digitalization and acceleration. I explore these topics through phenomenology, affective atmospheres, relational, slow and situated design/art practices urban and natural environments.
Meu Bebê was a project created by Google/YouTube in 2014 in partnership with Johnson's Baby focused on maternity and baby-care. Its goal is to connect with parents through a YouTube channel, but also allow them to engage with the platform and create an unique experience for them. This is the first, and now largest, maternity brand channel ever created on YouTube globally.
I was responsible for creating a tool where parents could make customized videos or a meme-type photo using their baby's special moments. I managed this project from user flow, wireframes and design, to development and performance.
Check below the tutorial video on how to use the platform:
And here are a few examples of videos users could create:
